Sainsbury’s is hoping some 1980s Dynasty glamour will bring shoppers to its stores when it exclusively launches actress Joan Collins’ upcoming book.
Sainsbury’s is hoping for some 1980s Dynasty sparkle when it exclusively launches actress Joan Collins’ upcoming book.
The book, The World According to Joan, will be sold exclusively in Sainsbury’s following a deal with independent publisher Constable & Robinson.
From September 1, the book will be available in more than 400 stores and online. It promises to provide a look into the glamorous lifestyle of the big screen icon.
Phil Carroll, head of books at Sainsbury’s said: “Joan Collins is an international icon and a national treasure. To have The World According to Joan exclusively is a fantastic opportunity for Sainsbury’s. The book’s set to be one of our top titles this autumn and one we’re confident thousands of our customers will enjoy.”
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