Sainsbury’s was once again the only one of the big four to increase market share at the start of the year, while Morrisons experienced a slight dip.
According to the Kantar Worldpanel figures for the 12 weeks ending January 23, Sainsbury’s increased its share from 16.3% a year ago to 16.6%/
Morrisons reported a slight dip for the period from 12.5% to 12.4%. However, it is facing strong year on year comparatives as its 12.5% share in January 2010 was a record performance for Morrisons.
Edward Garner, communications director at Kantar Worldpanel, said: “With growth of 7.1%, Waitrose continues to benefit from strong sales at Christmas, boosted by new shoppers this year at both existing and new stores. However, with a group of shoppers tightening their purse strings and seeking value we’re also seeing a counter trend at the other end of the retail scale. Although January is not traditionally a strong period for the discounters, both Aldi and Lidl have posted near 10% growth and lifted the total discounters’ market share from 5.9% last year to 6.1% in the latest period.”
The Co-op lost 0.6% market share in the period as a result of the OFT ordering it to sell off some Somerfield stores. However, as Somerfield has now ceased to exist, going forward the market share of The Co-op will be a more accurate reflection of its performance.
Frozen food retailer has held its growth at 2.1%, reflecting a flat performance.
Grocery inflation stands at 3.1% for the period, largely unchanged for the last six reports. Any movements in food stuffs are being held back by high levels of promotions.
|MARKET SHARE - TOTAL TILL ROLL|
|12 Weeks to 24 January 2010||12 Weeks to 23 January 2011||change|
|£000s||% *||£000s||% *||%|
|Total Till Roll||34,336,730||35,226,420||2.6|
|Symbols & Independents||524,748||2.2%||530,408||2.1%||1.1|