By Alex Lawson2011-12-21T16:47:00+00:00
Sainsbury’s has released a new TV advert celebrating its 11-year partnership with celebrity chef Jamie Oliver.
The advert debuted on Tuesday
The retailer debuted the advert on Tuesday as a tribute to the decade-long partnership it has enjoyed with the cheeky Essex chef.
Sainsbury’s has reported a “record-breaking” Christmas with non-food and its online business proving particularly strong.
Jamie Oliver has taken a bow from Sainsbury’s with a pantomime performance in his final Christmas television advert, broadcast on Sunday.
July 22 2011
The grocer and the celebrity chef are to part company, but how will Sainsbury’s maintain its successful advertising?
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