The grocer hopes the drive will help it make inroads into the£200 million back-to-school clothing market dominated by the likes of George at Asda, Woolworths and M&S.
The Tu range includes plimsolls, cycle shorts, polo shirts, pleated skirts and trousers for children aged three to 12. The clothes will be stocked in 400 Sainsbury's stores, including 220 outlets that have not previously sold Tu.
To back up the launch, Sainsbury's is also running a 25 per cent-off promotion on selected lines, with school trousers and pleated skirts from£3.75 and twin-pack polo shirts from£2.25.
Earlier this month, Sainsbury's rolled out its Tu jewellery range to a further 320 stores. Jewellery was previously only available in 20 Sainsbury's shops, but the retailer is aiming to follow George at Asda's lead and capitalise on the booming accessories market.
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