The hardware retailer will unveil a new-look store at the end of the month as part of its strategy to revitalise the business.
The shop, in Maidenhead, will boast a new logo, layout and navigational graphics. Designed by CDW + Partners, the 3,500 sq ft store is a significant departure for the retailer.
CDW + Partners director Ralph Scott said the design attempts to build on the retailer’s “brand personality” with a focus on traditional service and expertise, alongside a contemporary feel.
Robert Dyas chief executive Steve Round completed a management buyout in April, alongside turnaround specialist and non-executive chairman Ian Gray. Round then instigated a three-year turnaround plan.