River Island has relaunched its Style Insider website with additional social networking elements that allows customers to share their own style ideas.

The relaunched site at styleinsider.riverisland.com allows customers to sign up and show off their latest outfits, and other River Island customers can vote on what their favourites are.

It also includes River Island TV, which shows behind-the-scenes footage from River Island and the making of the website.

There is also an Insider Boutique where chosen Style Insiders, who are members of staff at River Island, show off their latest styles and customers can buy some or all of the items from individual looks.

The move follows an audition River Island held for staff in November to appear in Style Insider.