Young fashion retailer River Island is to sell its product on etail fashion giant Asos.
It is the first time River Island has partnered with another retailer, and the agreement will make its offer available in more than 170 countries.
It will launch selected product on Asos, starting with its autumn 10 range next month.
Asos product and trading director Rob Bready said River Island offers a “strong point of difference”, and added: “We look forward to our customer’s response to the proposition.”
River Island said: “We are excited to be able to offer River Island to customers around the world.”