Retail with purpose: how to pin down yours

Patagonia

More than ever, consumers are looking to shop with brands with purpose – those that share the same values as themselves. But how do retailers establish what their purpose is and how do they communicate it to staff and shoppers?

There is a groundswell of socially minded consumers who, driven by fears for the future of the planet and the treatment of workers, are increasingly voting with their feet and shopping with brands whose values mirror their own.

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