With consumers expecting lightning-fast delivery, companies should look to AI to meet their demands, says Akash Gupta, chief technology officer at GreyOrange.

The pandemic has accelerated consumers’ demand for immediacy when it comes to their online orders, with recent research finding that 45% of consumers across EMEA would be put off from reordering from a brand if their product did not arrive within two days.

Such intense demand from consumers is placing modern fulfilment operations under increasing pressure to deliver. How can retailers ensure they are able to meet modern consumer demands in the age of immediacy? They can start by leveraging AI.

Inventory in motion

Relegating inventory to static storage can hold brands back. Static storage can lead to products taking longer to reach, pick and pack in the warehouse, making it more difficult to fulfil orders within tight delivery windows.

By leveraging AI in the warehouse, brands can keep their inventory moving with Inventory in Motion, a decision-making capability that directs warehouse robots to keep products moving to where they need to be at any given time, in sync with customer orders.

Cutting costs

A 2018 study looking into the greatest challenges faced by modern fulfilment found that the inability to attract and retain a qualified workforce was deemed a significant issue by 55% of respondents, while 44% cited a lack of sufficient storage in the space as a problem. By integrating AI with robotics, organisations can overcome both of these challenges, while reducing costs at the same time.

With AI-driven dynamic inventory, brands can limit the number of excess products stored in a warehouse and effectively calibrate inventory to order patterns, reducing constraints on space. The need for aisle space between inventory racks also can be eliminated by using goods-to-person systems in which robots bring to people working at pick-pack stations inventory stored on mobile racks.

“AI-driven robots reduce heavy lifting, eliminate miles of walking and amplify productivity by three to four times”

These racks can be placed very close together, since there is no need for people to access the storage area. Some robots also can coordinate with elevators to reach inventory racks on multiple mezzanines that maximise storage capacity by fully utilising vertical space.

Similarly, with AI-driven robots assisting warehouse operations, businesses can overcome the labour gap in the fulfilment industry while improving the work experience by reducing heavy lifting, eliminating miles of walking and amplifying productivity by three to four times. By limiting the need for additional space and labour, organisations will inevitably also cut the costs of the overall fulfilment operation.

Operational efficiency

Modern warehouses are dependent on data. In order to ensure the accuracy, speed and satisfaction demanded by both the wider business and by customers, data needs to be interpreted with pinpoint accuracy quickly and in real-time. Human error in interpreting and communicating data often can cause warehouses to slow down or grind to a halt altogether.

“AI identifies, calculates and executes next-best decisions for highest-yield outcomes”

By leveraging AI to interpret warehouse data, organisations can not only reduce the chances of the warehouse experiencing such downtime, but they also can optimise their operations with accurate automated decision-making.

AI automatically identifies, calculates and executes next-best decisions for highest-yield outcomes in continuous real time across every node of fulfilment. In doing so, organisations are also able to get greater visibility into how their warehouse is performing, with AI reporting back on operations.

In the age of immediacy, where consumers’ purchasing decisions are centred on their demand for speed from brands, outdated fulfilment technology is no longer fit for purpose.

By integrating AI with warehouse robots, organisations can adapt to quickly changing consumer shopping habits, optimise their inventory while also cutting costs and boost operational efficiency at the same time.

Akash Gupta is chief technology officer at GreyOrange 

Akash Gupta

Akash Gupta is GreyOrange’s chief technology officer and one of its co-founders, and is central to GreyOrange’s culture of innovation.

His primary focus is driving research and development and attracting the brightest talent globally as the company uniquely blends AI, software design, robotics, mechanical engineering, electrical engineering and data science to transform fulfilment for companies worldwide.

Gupta leads innovation across three R&D centres in the United States and India from its Delhi headquarters.