Technology is nearly always designed to make things easier. But there is a wide range of options open to retailers, from proximity-targeted offers, based on in-app behaviour, to offering in-store Wi-Fi.
Please sign in now if you have a subscription
Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:
Discover Retail Week subscribe now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.