Sony has demonstrated its new system for measuring the effectiveness of promotions campaigns.
The system, called Retail Intelligence, was unveiled at the Retail Solutions Show in Birmingham. It integrates in-store screens with infrared footfall monitors to see whether customers visit a particular part of the store after a related video promotion has been played. A video server coordinates the timing of each video with the measurements of customer traffic in the promotion area.
Sony Business Europe retail marketing manager Navpreet Maingi said: 'The Retail Intelligence system provides a real solution for retailers that want to analyse a specific marketing campaign, to prove it is working or see if it needs to be changed.'
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