Young fashion chain Republic has relaunched its website with a stronger editorial feel, a cleaner design and a simpler check out process.

The site also has improved search and navigation, and Republic has improved its product imagery.

The retailer says that it will be adding 100 styles to the website each week, which are featured in a Just In section, as well as allowing customers to preview new products in a Coming Soon section. It is offering a 10 per cent discount for students, and is currently running a promotion offering two free cinema tickets for consumers who sign up to receive its email newsletter.

Republic also plans to set up a store stock checker on the site, and will launch a denim store and a holiday store. It also intends to add “behind the scenes” content to the site showing things like photoshoots.

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