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Whilst the figures above clearly show how important online is as part of the non-food retail offer, it will be interesting to see the impact that returns would have if factored in - up to 30% of online non-food sales might be returns, especially after high volume sales periods such as Christmas. Handling reverse logistics can be a real challenge for retailers who don't have a well thought out strategy and slick operation in place, and can be a major source of revenue leakage.