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It's no surprise Morrisons is losing share... Visit one of their new stores and you can see that Morrisons has lost focus on its core customers... The fresh food look fantastic , especially produce and the choice is amazing with many types of chard and vegetables that no one has ever heard of and things that even waitrose would struggle to sell..... This is not the type of products that core Morrisons shoppers buy and therefore visit at the end of day and it's all marked down!

Wake up Morrisons... Go back to your roots and focus on your core customer.... They are repeating all the errors of Asda in the early 90s as they tried to go upmarket!