Reevoo, which provides customer product reviews for retailers including Comet, Currys and Woolworths, launched in France today.
Reevoo chief executive Richard Anson said 15 per cent of visitors to its site are from overseas, “demonstrating that trusted impartial opinion on the web has huge potential across the rest of Europe”.
Independent customer reviews are becoming increasingly important as e-tail grows, providing potential buyers with unedited opinion from owners of products.
French venture capital firm Banexi was a backer of Kelkoo – the price comparison site sold to Yahoo for e470 million (£370 million) four years ago. The value of its investment in Reevoo was not disclosed.
Banexi partner Philippe Herbert said: “The strength of Reevoo is that the published customer opinions are always real and unvarnished, which means that the model is untarnished. This creates a win-win-win ecosystem: shoppers want clarity about the products they’re thinking of buying; retailers are more credible for hosting real opinions; and product manufacturers are looking for direct and meaningful feedback from consumers.”
Existing Reevoo backers, including Eden Ventures, are also committing cash to the expansion. A further round of funding is likely within 12 months.
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