Clarks axes fascia after 30 years
Clarks is to axe Ravel, the fashion footwear fascia it has owned for more than 30 years.

The footwear retailer said it would convert the majority of Ravel's 50 stores to Clarks shops, but added there would be some disposals where sites overlapped. The company blamed the increasingly competitive fashion footwear sector for the closure.

The Ravel stores will continue to operate for a limited period of stock clearance and all stores will cease trading by the end of Clarks' financial year in January.

A spokesman said: 'While we are disappointed to have to discontinue the Ravel fascia, we have taken the decision to move quickly and, where appropriate, to expand into Ravel stores to ensure business focus on our growth strategy for the Clarks brand.'

Ravel employees will transfer to the reformatted Clarks shops where appropriate. There will be about 20 redundancies at head office.

Clarks took control of Ravel in 1974, when it traded under the name Chaussures Ravel.