Armani Exchange, DKNY Jeans, Tommy Hilfiger, Kurt Geiger and Ben Sherman join iconic scheme

A raft of fashion retailers have signed up to the Birmingham Alliance’s Bullring shopping centre, set for opening this autumn.

Armani Exchange, DKNY Jeans, Tommy Hilfiger, Kurt Geiger and Ben Sherman have all taken space at the scheme. Armani Exchange and DKNY Jeans will be opening adjacent stores located in the glass corner building formerly occupied by Nike at the entrance to the upper level. Armani has taken a 6,530 sq ft space and DKNY a 4,400 sq ft store.

Ben Sherman will open a 3,000 sq ft store on Bullring’s mid-level West Mall. Both Kurt Geiger and Tommy Hilfiger will be opening on the Upper East Mall. Kurt Geiger has taken a two-level 2,800 sq ft space and Tommy Hilfiger a 2,200 sq ft store.

The fashion retailers will be joined by niche footwear player Cloggs, which is opening a 1,460 sq ft store. Fast food bar Mount Fuji will also open in a 800 sq ft space on Spiceal Street.

Recent openings at the Bullring include Sofa Workshop, accessories retailer Saffron and Danish fashion outfit Bestseller.

Hammerson director of UK retail leasing Sheila King said: “As the scheme has matured we have continued to seek opportunities to introduce new retailer concepts, and evidence of the success of our strategy can be seen in increased footfall and turnover levels. Visitor numbers at Bullring this year have reached a record 40 million and turnover is up by 5 per cent.”

Bullring is owned by Birmingham Alliance – a partnership between Hammerson, Land Securities and Henderson Global Investors. Joint letting agents are Cushman & Wakefield and Jones Lang LaSalle.