Retailers had feared that demand for the hand-held gaming device could outstrip supply. WHSmith, Game and HMV reported that pre-orders had already taken up the majority of their first supply. Dixons has been taking pre-orders since May.
However, Sony has acted to reassure the market with a pledge to deliver the consoles to retailers. The units will be priced at£179.99 and can be used for games, movies and music.
The PSP launched in Japan last December and in the US in March, enjoying a huge success.
Hot on the heels of the PSP, Apple and Motorola are expected to launch a combined mobile phone and iPod next month. The ROKR will feature iTunes software, enabling users to download music from their computers.
Sony has already released a competitor product. The W800 Walkman will be priced at£300 and doubles as a phone and a 125-track music player.
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