Carpetright has unveiled a retail concept on Clapham High Street that is designed to inspire shoppers and encourage experimentation.

The carpet specialist described it as a “significant departure from existing stores” that is designed to “take the pressure out of selection and process”.

The concept will be introduced to three further stores in the coming weeks and aims to attract a higher spending customer to the retailer.

Carpetright has also launched a new logo as part of a brand identity overhaul, which was developed to give it a more contemporary feel.