Giorgetti, the luxury Italian furniture and homeware brand, has opened its first store in the UK in London.
The retailer has agreed a 15-year new lease with landlord Wellcome Trust on a 3,741 sq ft, triple-fronted store on London’s Fulham Road, near Brompton Cross in the southwest of the city.
The site has adjacencies to other luxury furniture and lifestyle brands such as Christian Liaigre, Oro Bianco, Poltrana Frau and Tom Howley.
Giorgetti’s chief executive Giovanni del Vecchio said: “After the most recent openings of monobrand stores in Boston, Beijing, Hong Kong and Kiev, we are particularly proud to enlarge our monobrand retail network with the opening of London.
“Our vision of creating unique and sartorial articulated architectural projects for our customers needed a proper window in the British capital which represents a point of reference for residential and hospitality projects worldwide.
“The London store will not only host our beautiful products renowned all over the world for their quality and timeless aesthetic, but it will also be the window for an impressive selection of materials and technical solutions able to satisfy any bespoke needs of our customers.”
Associate director in the Central London retail team at Savills, which brokered the deal along with agent Thomas Pain & Company, Tiffany Luckett, said: “Fulham Road and the surrounding Brompton Cross area is becoming a popular destination for luxury furniture retailers, with a standout line-up of international brands creating an unrivalled offering.
“It is testament to this reputation that Giorgetti has chosen 52-58 Fulham Road for its debut UK store, further enhancing the high-calibre line-up of retailers in the area.”
The announcement is seen as something of a coup, given the ongoing political and economic uncertainty in the UK retail property industry being driven by Brexit.
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