Intu to trial ‘direct retailing’ at Broadmarsh shopping centre

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Institutional landlord Intu has launched a ‘direct retailing’ trial at its Broadmash site as part of its new strategy to revamp its flagging shopping centre portfolio.

Intu is opening the Birdhouse Cafe on its Broadmarsh shopping centre in Nottingham, which it said will “breathe new life into the high street and give a fresh boost to independent retailers”.

The cafe will work with locally based suppliers and will also provide retail and events space to other local “small and start-up brands”.

A spokesman for the landlord said that the direct retailing concept was “essentially Intu selling directly to customers” and said the cafe will be run “as a standalone, rent-paying tenant on the site

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