‘Don’t believe all the online hype – Next and Majestic show value of stores’

Luke Tugby

Amid a slew of strategic shifts focused on online growth and store closures, it was refreshing to have some timely reminders of the power of bricks and mortar this week.

The coronavirus pandemic might have introduced a fresh wave of consumers to online shopping for the first time, driving up online penetration and forcing a host of retailers to accelerate their digital journeys, but a physical presence will remain a crucial weapon in retailers’ armouries.

Just in case any retail leaders needed reminding of that fact as they ponder how the role and size of their store estates may need to change in a post-coronavirus world, Next and Majestic Wine stepped forward to provide it. 

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