With most offices closed due to the ongoing coronavirus pandemic, working from home has become the norm for many. Retail Week analyses whether the pandemic will finish off the traditional retail head office.
Twitter announced that it would allow staff to work remotely permanently earlier this month.
As one of the first companies to send its entire, 4,600-strong global workforce home as coronavirus spread across the world, it was also the first to recognise the changed role of the head office.
Twitter has since been followed by other tech giants, including Facebook offering staff the option to work from home forever and Google allowing employees to work remotely until the end of the year.
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