Analysis: Will coronavirus spell the end of the retail head office?


With most offices closed due to the ongoing coronavirus pandemic, working from home has become the norm for many. Retail Week analyses whether the pandemic will finish off the traditional retail head office.

Twitter announced that it would allow staff to work remotely permanently earlier this month.

As one of the first companies to send its entire, 4,600-strong global workforce home as coronavirus spread across the world, it was also the first to recognise the changed role of the head office.

Twitter has since been followed by other tech giants, including Facebook offering staff the option to work from home forever and Google allowing employees to work remotely until the end of the year. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.