Data: Sales soar as Amazon toasts most successful Prime Day ever

Amazon parcels

Amazon has had its most successful Prime Day in the event’s history, with the tech giant raking in an estimated $11.2bn (£8.0bn) in sales during the two-day event. 

The tech giant said Prime members in 20 countries made more than 250 million purchases across the two days, with demand for electronics being particularly high. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.