Primark launches new customer-facing website

Primark Website Launch - Homepage Hero Shot

Primark has set live its new customer-facing website, which allows shoppers to check stock before heading to stores.

The fashion retailer’s new-look site features thousands of its products for the first time, bringing them to life with new imagery, different-sized models and more product information.

Customers will be able to browse a wide range of Primark’s products with the ability to filter by size and colour.

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