Earlier this month Sainsbury’s followed competitor Tesco’s lead in launching its very own Aldi price match. Retail Week analyses how the two schemes compare.
The UK’s largest grocer Tesco was the first out of the gates with its Aldi price match, which it launched in March last year. Sainsbury’s followed suit earlier this month, announcing its scheme would match Aldi on “hundreds of items” with a particular focus on grocery.
Using data from Edge by Ascential, Retail Week has analysed the two schemes to see how they compare across fresh and ambient groceries, as well as in other categories such as beer, wine and spirits, and general merchandise.
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