Price-drop.tv keeps its stock in check with KPOS solution

Retail maverick Sit-up TV has turned conventional industry logic on its head by installing a price and stock management solution for the bricks-and-mortar version of its online venture Price-drop.tv.

The solution, from KPOS, provides a linked store and head office system to integrate EPoS data with label printing functions, enabling the retailer to drop its prices steadily throughout the day.

The system also integrates with Price-drop.tv's stock allocation system, to make sure that availability is maintained on popular products.

Price-drop.tv, which was launched as a spin-off of satellite auction channel Bid-up.tv, offers consumers the choice of whether to accept a price on an item and secure the purchase, or to risk waiting for the price to drop further, in which case they may lose out to a rival shopper.

According to Sit-up TV marketing manager Christien Haywood, the success of Price-drop.tv took the company by surprise. 'It's a completely new idea and we weren't sure people would latch onto it. However, never underestimate the UK public's tenacity when it comes to finding a bargain,' he said.

The KPOS system was only installed four weeks prior to the opening of Price-drop.tv's first store, at Hatfield's Galleria Outlet Centre.

'This is a unique system with a complex price model,' said KPOS managing director Lew Gray. 'However, Price-drop chose us because of our track record of understanding retail needs and adapting to meet them.'