Chief Executive
Peacock Group

Richard Kirk has kept a relatively low profile this year as Peacocks continues to implement the winning formula it has put in place over the past couple of years.
Since a potential £800m sale or refinancing was put on ice at the end of 2007, he has forged ahead with aggressive expansion plans in the UK and overseas.

Kirk has ensured that fast-fashion brand Peacocks has responded quickly to its bargain-hungry shoppers’ demands, while repositioning mature womenswear retailer Bonmarché.

While less vocal about Bonmarché’s performance this year, Peacocks has notched up impressive results. Like-for-likes grew 8.3 per cent in the 14 weeks to March 28 as customers continue to trade down. Total sales jumped 15.2 per cent.

A veteran retailer, Kirk is likely to be working hard behind the scenes to ensure Peacocks’ continued success.