Country manager
Ikea UK

He may look barely out of school but the Swede - actually 33 - has taken on one of the biggest jobs in UK furniture retailing at the worst possible time, and has a big act to follow after replacing larger than life Peter Høgsted last year.

The UK is Ikea’s toughest market, but the retailer remains a category killer and is sure to emerge from the carnage in the furniture market stronger.