The games specialist has gone from strength to strength under horse-mad Morgan’s watch, posting a record year in terms of sales and profits for the year to January 31, with underlying pre-tax profit rocketing 67 per cent to £126.2m.
Although she likes to keep under the radar compared with some retailers, there is no doubting Morgan’s ability to drive the business through these unpredictable times. Game was named Speciality Retailer of the Year at the Oracle Retail Week Awards 2009, with judges saying Game has “developed a unique bond” with customers and “appealed strongly to women”.
While the games market has thrived in the past few years, growth is slowing thanks to the cyclical nature of the industry. It will be interesting to see how Morgan responds. One thing is for sure, the retailer could not have a more dedicated or passionate games enthusiast heading its business.