While Sir Stuart Rose may have had a spell as an unpopular man among Marks & Spencer’s larger-chested female shoppers over the retailer’s policy to charge more for larger bras, White has continued to be the darling of that market.
N Brown has continued to find success with its home shopping model that capitalises on both the grey pound and the obesity epidemic. There is also now the opportunity for White to continue N Brown’s success abroad with the launch of its Simply Be brand in Germany and the opening of its Simply Be website, which is being tested with shoppers in other key European markets.
White predicts that the third of N Brown sales that come from online could rise to 50 per cent and the retailer is continuing to improve its websites to that end. Credit default fears proved unfounded and the ever-likable Manchester-based chief runs a business much more resilient than most.