Poundland has launched a mobile app to inform customers about special offers and how to find its stores.
The single price discount retailer has released the non-transactional app for iPhone and Android smartphones to update shoppers on special offers and seasonal promotions as well as including a store locator.
All consumers that download the app between May 23 and June 1, will be entered into a prize draw to win a smartphone.
Poundland chief executive Jim McCarthy said: “Household budgets continue to be squeezed and more and more people are now taking the time to shop around to ensure they save money.
“We wanted to provide our customers with an app to make it easy for them to see what bargains they can find in store, as well as attracting new customers into our store.”
He added: “We feel our customers will welcome our tool and we hope it helps families to save even more each week on household essentials and affordable treats.”