Mobile phone retailer Phones 4u has made wi-fi available free in all of its UK stores.

The retailer has partnered with The Cloud, a BSkyB company, to provide the free service.

It said: “As a mobile phone retailer aimed at a youthful, tech-savvy audience Phones 4U recognises that customers expect to be able to see these devices in action, streaming video and music off the web, when deciding which mobile phone to buy next.

“Good quality Wi-Fi is an essential asset for Phones 4u and an important one in ensuring their customers are getting the best experience possible when visiting their stores.”

Phones 4u is also giving its customers three months of free wi-fi whenever they are in one of The Cloud’s 6,000 UK hotspots.