Phone shopping channel to air on Sky Digital

A TV shopping channel selling only mobile telephones and accessories is launching on Sky Digital.

Run by Hertfordshire-based Auctionworld, will be the UK's first 24-hour phone shopping channel.

Auctionworld managing director George Spitaliotis said that will offer a range of mobile telephones, accessory packages and tariff plans at 'heavily discounted prices'.

He said that will be the first of a run of specialist TV shopping channels. He is looking at other sectors and may launch a specialist collectibles channel this summer.

Phone-world TV will showcase the latest technical innovations along with mobile content and services. Spitaliotis added: 'Following the huge demand for mobile phone packages on Auctionworld, we realised there was a gap.'