All Personalisation & analytics articles – Page 12
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AnalysisAnalysis: 5 ways to improve customer insight
Technology is changing how customer insight is gathered. Matthew Valentine looks at five recent examples of retailers’ responses.
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NewsRetail Week Live: Better insight needed to boost loyalty
Retailers have to work harder to get customer insight right, delegates at Retail Week Live have heard.
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OpinionComment: Customer insight has never been more important
With competition hotter than ever in retail, and customer loyalty faltering, insight into shopper behaviour has never been more important.
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Opinion
Game goes on loyalty drive as it develops customer insight
Entertainment retailer Game is on a drive to get more from its loyalty card after it signed up an extra 1 million members over the last year.