Visitors to The Perfume Shop's web site can click through to a separate online store to view and buy Dior products. Dior has also given the retailer exclusive rights to its new limited edition summer fragrance Dior Addict Summer Peonies until June 1.
The Perfume Shop head of marketing Julia Bolsom said: 'We have worked closely with Dior to provide an online shop that reflects the timeless quality and unique nature of its fragrances. Given the success of our Chanel online shop, we are confident that online sales of the Dior fragrances will prove significant.'
Christian Dior national accounts manager for perfume Justine Euzen said: 'The Perfume Shop is one of our major retailers and, as such, it seemed a natural step to offer our fragrances through its web site. We are very pleased with how Dior is represented on the site and look forward to seeing how The Perfume Shop customers react to the new offering.'
The Perfume Shop is the UK's largest specialist fragrance retailer, with 150 shops in the UK.