Wiggle has appointed former Brighthouse director Giles David as its chief financial officer.
David begins his new role at the online cycles retailer on June 1.
David comes from social housing developer and contractor United house where he was chief financial officer. He is a qualified accountant and previously held the role of chief financial officer at Brighthouse. He has also held roles at O2, Energis, M&S Direct and Esso Petroleum.
He replaces Jim Buckle who departed Wiggle to become chief operating officer at beauty etailer Feelunique.