The inside view from HR manager Susanne Wehring.


Founded April 2006

Based Richmond upon Thames

Number of staff 65

Number of days’ leave 20 days

Employee benefits Childcare vouchers, share option for senior staff and a choice of birthday present from the website’s unique collections

Work ethos Sharing the same company vision and working together with total transparency. This helps everyone to feel motivated and play a part in the success of the company

What makes your ideal employee?

Someone who is creative, open, committed and passionate.

What sets you apart working at from your competitors?

We have an approachable attitude. Staff have an open-door policy and there’s a family feel here. We strive to bring inspiration and creativity both to our customers as well as our own workig practices.

How do you strive to retain your staff?

We have a very low turnover, which is attributed to the sense of community. Rewarding hard work is essential, which we do via promotion, colleague nominations and the coveted golden cupcake awards.

How do you ensure your employees have a good work/life balance?

Regular visits to Richmond watering holes after work allow us to let off steam, along with end-of-the-month cake-fests, awards and our seasonal office parties.