The Works boss Gavin Peck on revamping stores to win new customers

Gavin Peck, CEO of The Works

Variety retailer The Works is on a transformational journey under chief executive Gavin Peck, revamping its store estate from jumbled, “Aladdin’s caves” into spaces focused on offering something for every member of the family.

Taking on the role of chief executive in 2020, Gavin Peck knew something had to change if he wanted The Works to attract more customers and generate more sales – so the group seized the opportunity to transform its store estate during the pandemic. 

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