The Secret Retailer: We are hurtling towards unimaginable social and economic crisis

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In the latest in our series of columns from a ‘secret retailer’, one chief executive warns chancellor Rishi Sunak of the stark reality their business faces without access to one of the government’s coronavirus support loans.

It’s amazing how much can happen in a month.

In the first week of March, I met with our chair to report our full-year results and I was proud to tell him we had just delivered our best-ever financial performance – top and bottom lines – in the history of our business.

Today, merely three weeks later, I had a call with him discussing, with grave concern, whether or not our business will survive the next three months.

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