The Secret Retailer: We are hurtling towards unimaginable social and economic crisis

secret retailer 1

In the latest in our series of columns from a ‘secret retailer’, one chief executive warns chancellor Rishi Sunak of the stark reality their business faces without access to one of the government’s coronavirus support loans.

It’s amazing how much can happen in a month.

In the first week of March, I met with our chair to report our full-year results and I was proud to tell him we had just delivered our best-ever financial performance – top and bottom lines – in the history of our business.

Today, merely three weeks later, I had a call with him discussing, with grave concern, whether or not our business will survive the next three months.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.