The Secret Retailer: Boris, we face fight for survival without your help

The secret retailer

In the first of our columns from a ‘secret retailer’, one chief executive with stores nationwide calls on the government to up its game on coronavirus – and warns businesses will go bust if it doesn’t.

In these unprecedented times, I am grappling with how we proactively manage our business through the coronavirus pandemic.

Retail is a great industry with great people doing amazing things and working incredibly hard to help our customers in any way they can. But it is becoming increasingly hard for leaders to help their colleagues because we simply don’t have the answers to their questions.

Are we going to be closing our shops? If we close shops, are we going to get paid? Are we going to get paid under these conditions of self-isolation? Look what’s happening in France and Italy, are we going to follow suit?

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