The Perfume Shop has appointed Karen Harris and Laura Wilkinson to the newly created positions of customer director and online business director, respectively, as it looks to drive growth in both online and offline channels.

Karen Harris The Perfume Shop

Karen Harris

Harris was previously the retailer’s head of marketing and will be responsible for all areas of customer, loyalty marketing and public relations in her new role as customer director.

Wilkinson, previously head of digital at the Perfume Shop, will take up the position of online business director and be responsible for the evolution of the retailer’s online business via its website and mobile app.

The UK’s largest fragrance retailer also revealed its median gender pay gap in its stores was 0.95%according to its 2023 gender pay gap report reflecting “the company’s equal pay policy.”

Managing director Gill Smith said: “We’re pleased to announce Karen and Laura’s new positions within our leadership team and know that their proven expertise and passion will continue to help deliver our strategy to be the UK’s favourite O+O perfume retailer.

“We’re also pleased to see this year’s improvements in our gender pay gap results. With more initiatives planned to continue to build on these results, we’re confident that our values, opportunities and benefits make The Perfume Shop a really special place to work for everyone.

“In 2023, we achieved three important external awards that demonstrates our commitment to people practices and to our employees, and we will continue to focus on growing and supporting our own talent in 2024.”