‘Tesco and AO can kick-start the retail jobs evolution’

Luke Tugby

Sixteen thousand people. That’s enough to fill Hampshire Cricket’s Ageas Bowl, where England have been taking on Pakistan in a test match this week.

It’s also the number of people Tesco will take on permanently in the wake of the coronavirus crisis as it seeks to capitalise on the shift to online shopping. 

That is a significant recruitment drive – and the grocer isn’t alone in hunting for new staff. Tesco’s plans were revealed just days after online electricals retailer AO kicked off a search for 650 new employees to take roles across the business, from tech experts to gas engineers and even a TikTok specialist, as it targets ambitious growth.  

Brits had barely heard of TikTok three years ago. Now retailers want full-time employees to create content for their TikTok channels. 

Tesco, AO and the nature of the roles they are recruiting for offer timely proof that retail jobs aren’t dying; they are evolving. 

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