Q&A: The Organic Pharmacy UK general manager on Marks & Spencer tie-up
As Marks & Spencer continues its push into beauty, its latest partnership with premium skincare brand The Organic Pharmacy was revealed last week
The tie up between The Organic Pharmacy and Marks & Spencer is a strategic win for both brands; for M&S, an affordable premium beauty offer as UK shoppers continue to prioritise their beauty budgets. For The Organic Pharmacy, it’s the perfect means to supercharge brand awareness in a crowded UK market.
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