Stokke chief executive Jacob Kragh speaks to Retail Week about his M&A plans, store strategy and where he sees the next phase of growth
Norwegian retailer Stokke sits in an enviable position within the nursery category. The brand’s premium standing has seen its products positioned as a staple in UK stores like Harrods, Selfridges and John Lewis, and it shrugged off the economic challenges of the past year by posting record sales in 2022.
Former Lego Education boss Jacob Kragh has been leading the brand’s global expansion and acquisition spree, which has seen it snap up pushchair brand Babyzen, famed for the celebrity favourite Yoyo stroller owned by stars from Kim Kardashian to Chloë Sevigny.
Kragh speaks to Retail Week about his M&A plans, his store strategy and where he sees the next phase of growth.
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