Q&A: Stokke CEO Jacob Kragh on acquisitions, flagships and partner-run stores

Stokke_Jacob Kragh_image3 (1)

Stokke chief executive Jacob Kragh speaks to Retail Week about his M&A plans, store strategy and where he sees the next phase of growth

Norwegian retailer Stokke sits in an enviable position within the nursery category. The brand’s premium standing has seen its products positioned as a staple in UK stores like Harrods, Selfridges and John Lewis, and it shrugged off the economic challenges of the past year by posting record sales in 2022. 

Former Lego Education boss Jacob Kragh has been leading the brand’s global expansion and acquisition spree, which has seen it snap up pushchair brand Babyzen, famed for the celebrity favourite Yoyo stroller owned by stars from Kim Kardashian to Chloë Sevigny.

Kragh speaks to Retail Week about his M&A plans, his store strategy and where he sees the next phase of growth.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.