Q&A: Secret Linen Store founders on launching a business in six months

Harriet Mears and Molly Freshwater, Secret Linen Store

Sisters Harriet Mears and Molly Freshwater left high street retail behind to set up thriving direct-to-consumer bedding business Secret Linen Store

Harnessing Harriet Mears’ marketing and management acumen and Molly Freshwater’s design talent when it launched 11 years ago, Secret Linen Store has grown from a tiny family enterprise into a homeware retailer turning over millions.

As the siblings celebrate their freshly awarded B Corp accreditation, they sat down with Retail Week to share the journey so far and their ambitions for the years ahead.


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