Opinion: Culture will be king for retailers that conquer coronavirus

Tesco trolleys

There was a time when sceptics, me included, might have taken the words ‘company culture’ with a large pinch of salt.

Seen as a tactic to help businesses stand out as being unique versus their competitors and more attractive during the talent acquisition process, the concept of culture felt, in many cases, to be backed up more by PR spin than tangible evidence.

Coronavirus, and the responses of certain companies to the challenges it has posed, have helped to dispel such myths.

Retailers’ cultures have been shunted front and centre – for better or for worse – over the past few months. There have been some clear winners, such as the Co-op, while others such as Sports Direct have faced near-relentless criticism for the way they have gone about their business during the crisis.

This week has emphasised such a schism and the increasing importance of company culture in the uncertain and disruptive climes the world is facing into.

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