One in four retail and sales workers have had their pay cut since the start of the recession.

About 29 per cent have had their hours cut and 22 per cent have lost benefits, according to a survey by the Keep Britain Working campaign.

Across the UK over half of all workers have experienced a pay cut, reduction in hours or loss of benefits in the recession, which has often meant companies were able to save more jobs.

Workers are not feeling any more positive about job prospects with 54 per cent of those asked saying that they were more pessimistic about job prospects than a month ago. 

Founder of the Keep Britain Working campaign James Reed said: “The UK workforce has demonstrated unprecedented flexibility during this recession, allowing organisations to explore a whole range of cost-cutting responses other than relying solely on redundancies. British workers are increasingly pessimistic about job prospects in the immediate future, but - and in contrast to parts of Continental Europe - overall workers appear to be making common cause with their managers to help keep people working.”