Adam Burnett, marketing director at Bargain Booze, speaks to Retail Week about his life working in retail.
What was your first job in retailing?
I started out as a shelf-stacker and cashier at my local Iceland. It was a great team with great customers.
Which retail company do you admire most and why?
Booths is a great retailer with admirable principles and its stores are a real pleasure to shop in.
What is the trait you least like in yourself?
I’m very impatient.
Who have you learnt most from in your retail career?
The management team at Bargain Booze - an eclectic mix of talent, experience and characters. You couldn’t find a more committed and loyal bunch.
What advice would you give someone starting out in retail?
Don’t worry about finding your niche from the start.
I worked in store management and merchandising before falling in love with marketing.
What keeps you awake at night?
Constantly keeping abreast of marketing developments - particularly the ever-changing digital world.
What’s the most satisfying part of your job?
Creating a marketing strategy that delivers results for our franchisees.
What’s your proudest achievement?
Being promoted to the Bargain Booze board of directors so early in my career.
What job would you have done if you hadn’t become a retailer?
If money was no object I’d love to be an author. I’ve got a great storyline ready in my head just in case.
What’s your favourite shop and why?
Shoprite in the Isle of Man - a unique business model that combines the best of the British high street all under one roof. Waitrose, Iceland, Peacocks, Wilkinson, Subway, all side by side. I used to work for Shoprite, so I’m probably a bit biased.
What was your last purchase?
A Domino’s pizza - my guilty pleasure.