Move of the Week: What will luxury veteran Jonathan Akeroyd bring to Burberry?

Jonathan Akeroyd

Jonathan Akeroyd’s appointment as new Burberry chief executive should serve to ease some of the concerns surrounding the future of the fashion giant.

When his predecessor Marco Gobbetti made the shock announcement in June of his plan to step down from the top job, Burberry’s share price plunged 15% and its chair, Gerry Murphy, admitted to his disappointment at losing the business’ highly regarded leader.

In Akeroyd, however, Burberry has recruited a seasoned fashion industry leader with a track record of transforming brands into mega-labels.

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