Move of the Week: What will luxury veteran Jonathan Akeroyd bring to Burberry?

Jonathan Akeroyd

Jonathan Akeroyd’s appointment as new Burberry chief executive should serve to ease some of the concerns surrounding the future of the fashion giant.

When his predecessor Marco Gobbetti made the shock announcement in June of his plan to step down from the top job, Burberry’s share price plunged 15% and its chair, Gerry Murphy, admitted to his disappointment at losing the business’ highly regarded leader.

In Akeroyd, however, Burberry has recruited a seasoned fashion industry leader with a track record of transforming brands into mega-labels.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

During December, registered users can access 24 free articles in our advent calendar - find it here or on the homepage.

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.